Avaya selected for fourth year in a row from a record number of companies

For Immediate Release: Tuesday, April 6, 2010

Basking Ridge, NJ - Avaya, a leading global provider of business communications applications, systems and services, has been recognized for the fourth year in a row by the Ethisphere Institute as one of the World's Most EthicalCompanies. Out of a record number of nominations for the award, Avaya secured a spot on the list by implementing initiatives to drive understanding of the importance of ethics at all levels of the organization and maintaining high ethical standards in business practices.

"Avaya is honored to be recognized as one of the World's Most Ethical Companies for our efforts to build a corporation on a solid ethical foundation," said Kevin Kennedy, president and CEO, Avaya. "We believe that a commitment to ethics must permeate our company at every level and is fundamental to the value we bring to customers."

"Avaya's promotion of a sound ethical environment shines within its industry and shows a clear understanding that operating under the highest standards for business behavior goes beyond goodwill and "lip-service" and is intimately linked to performance and profitability," said Alex Brigham, Executive Director of the Ethisphere Institute. "This year's World's Most Ethical Companies award was more competitive than ever, because companies realize that making ethics a priority is critical amidst a tough economic environment."

A sampling of other winners include: Aflac, American Express, Campbell Soup, the Ford Motor Company, Henkel, General Electric, Google, L'Oral, Nike, PepsiCo, Starbucks, Standard Charter Bank, UPS, Whole Foods Market and Xerox.

This is the fourth year Ethisphere, a think-tank dedicated to the creation, advancement and sharing of best practices in business ethics, corporate social responsibility, anti-corruption and sustainability, has published the WME rankings, which appear in Ethisphere Magazine's Q1 issue, which came out in March. Avaya has maintained a position on the list every year since the initial publication of the WME rankings in 2007.

Read about the methodology and view the complete list of the 2010 World's Most Ethical Companies at

2009 STAR Award winner for Best Knowledge Management Practices

The Service & Support Professionals Association (SSPA), the largest and most influential association for technology service and support professionals, named Avaya winner of the 2009 SSPA STAR Award for Best Knowledge Management Practices.

Avaya was honored during a luncheon awards ceremony at the SSPA Best Practices Conference in Santa Clara, California, in May of 2009. The prestigious peer recognition awards honor companies that demonstrate an ongoing high-level commitment to delivering world-class results in software and technical support.

The criteria included an evaluation of Avaya's service industry peers on how it executes against best-practices in the following areas:

●Knowledge-Centric Culture
●Creation and Maintenance
●Cross-Channel Consistency
●Integrated Repository and
●Retrieval Capabilities
●Customer Impacts
●Business Impacts

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